YouTube Marketing Strategy for 2020 and Beyond – Boost Your Brand Through Sharing Videos

We’re already a month into the new year, and updates on online platforms like YouTube, as well as the social media marketing industry, are already affecting our online marketing strategies. YouTube, in particular, is an essential avenue to tap, especially considering that video sharing is at an all-time high in terms of demand and engagement rate. That’s why in 2020, there’s no room for you to skimp on your YouTube marketing strategy. It needs to be rock solid and up-to-date if you want to gain a lot of profit from it. We’re here to help you realize that by showing you some of the latest and upcoming trends that will rock the YouTube and video-sharing stratosphere.


Building Your YouTube Brand Channel


Your YouTube channel, which we assume you should have by now, should spin out your brand’s story and message to the people. From your channel icon to your channel’s description, everything should speak about your brand’s voice. Here’s what you need to do:


  • Add your brand logo to your YouTube channel icon.
  • Add a custom YouTube banner.
  • Add social media icons that will lead your audience to your social media handles across different platforms.
  • Don’t forget to add the link to your website if you have one.


Add Compelling Videos to Your YouTube Channel Consistently


YouTube is all about sharing videos that spark interest and engagement. The more videos you make, the more people get interested in knowing more about you and your brand. So make sure that this year, you’re going to create compelling videos and upload them into your YouTube channel consistently. Not only will you get a lot more followers from it, but also you will potentially convert a considerable portion of them into paying customers. That’s what YouTube marketing is all about.


Leverage from YouTube Tools and Features


YouTube has a variety of tools and features that can help you enhance your YouTube marketing strategy for 2020 and beyond. You can use cards and end screens to add the calls to action that you desire. Did you just share a video on how to use or assemble the product that you’re selling? You can also lead your audience to other videos on how to use your product by creating a playlist or mentioning it directly on your video.


YouTube marketing is growing bigger and more significant than ever. So if you’re interested in taking advantage of it and improving your brand’s online influence, make sure you subscribe to our online digital marketing tutorial. Click here to learn more.

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